Is Shorter Better?
Everybody wants a domain name that is easy to remember and you can’t get much simpler than a one or two letter domain. But, how much would you spend to secure such a name.
In a recent charity auction, a number of major businesses and investors put up some serious money; purchasing these minimalist domains at an average cost of £39,000. Even though this was for charity, the fact remains that the likes of these one or two letter domains didn’t come cheap. So why are they worth so much?
Some companies have paid millions to secure the perfect name in the past, showing the value that some place on the power of a name and its potential for traffic. With a one or two letter domain, you are likely to get a fair amount of direct traffic. Whether that traffic is of good value is up for debate, but it is traffic nonetheless.
Buying For Profit
So if a domain has no implicit value, unless it is your brand name or related key term, why would you spend thousands on getting one? Well, most investors are probably not looking to do anything with their domain purchases. They may redirect them to sites that they own, but more likely they will sit on them, renew when the time comes and wait for a business to show some interest. If a business wants that name bad enough, they will pay almost anything to get it!
With domains in short supply already, imagine what the situation will be like in the years to come? When demand outstrips demand, suddenly you have a situation where you can profit hugely as a domain owner.
Whether you are someone looking to profit from domain ownership, or simply looking for the best name to give you the best traffic increases, FIJ Design can help. As well as offering professional website design services, we also offer advice on domains and arrange ownership on your behalf.
If you want to succeed online and offline without paying thousands for a domain, you need a name that is unique and memorable. Get it right and you can add your own value to a domain, get it wrong and you will pay over the odds for something that provides little or no added benefit. Call our team on 020 8894 2373 and get some advice from the professionals!