Social media is one of the most talked about forms of marketing these days and is something that every business should at least consider in their marketing plan. But, how does a business know if social media is right for them? Well, simply tracking the visits you receive will help answer this question and the results will help indicate if you are getting a good ROI.
You may have seen referral traffic from sites like Facebook and Twitter in your Google Analytics report, but not been able to understand the value of these visits. This article will take you through some simple steps to segment your Google Analytics data so that you can clearly see traffic from social media.
One way of monitoring your social media traffic is to create your own advanced segment. Within your profile’s report, in the top right corner you will see ‘Advanced Segments: All Visits’. By clicking on ‘All Visits’ you will see the options for Advanced Segments; this will show standard segments such as ‘Paid Search Traffic’ which will just show you traffic that came from paid search.
To create your new advanced segment:
- • Click ‘Create a new advanced segment’
- • Under Traffic Sources on the left, drag Source into the dashed box
- • Type T and select Twitter
- • Click ‘Add “or” statement’
- • Drag Source into the dashed box
- • Type F and select Facebook
- • Continue this process for all social media sites you want to track
- • Give the segment a descriptive name
- • Click Create and Apply to Report to see the data
Now, when you want to know what traffic you have generated from your social media websites, you can simply select your new segments from the advanced segments. Segments also work with backdated traffic, so you have the added bonus of being able to measure everything in the past, up to the point in which you stated recording all traffic for your website.
Social Media Campaign Tracking
If you are currently making use of social media, you will most likely find that you are running multiple campaigns across the different platforms. In this case, it is vital that you know which one is working best for your business. To do this, you will need to tag each one individually so that you can clearly identify which visits and conversions came from where. Google’s URL Builder is a tool to help you do exactly this.
In this tool you can enter the URL of your landing page, then the details of the campaign. If you get a very large amount of traffic through social media, you could always create a new profile and add a filter to only include traffic from social media sites. But, we will leave this for another day!
If you would like more information on our social media marketing services, please give the team a call on 020 8894 2373 and one of our experts can chat through your requirements with you in more detail.