Revenue From Mobiles
Have you ever stopped and thought about how much of your website revenue comes from a mobile device? If your website is optimised for mobiles then you have probably looked at some statistics, but how much could you be making if your website was actually properly designed and optimised for mobiles?
To help find the answer to this, Google Analytics can give you data showing how well your website is optimised on mobile devices and what potential there is to improve the revenue from mobiles. Let our experts give you some professional hints and tips:
First off, create an advanced segment in Google Analytics to show you traffic from mobile visits only. You can then apply this segment to all reports within Google Analytics, including the Conversion reports to see how much money you are making from mobile. The first thing you should see if you look over a long period of time is how much mobile use has increased in recent years.
Now, compare your statistics for mobile against a segment excluding mobile to see how the interactions vary. Look at elements such as; conversion rates, bounce rates, usage percentages, average order values and total revenue. This should show you areas that need more work and/or investment. Do some research to find the costs of having a mobile website designed, or a mobile app developed. The results may prove that it could cost a lot less than you thought and can highlight a useful way to generate more income.
Tablets And Technology
If your website is already performing well on mobiles, think about how well it is optimised for other forms of mobile technology, especially tablets. Tablet PCs are becoming increasingly more popular, each and every year, so it is now fundamental that your website performs at it’s best on these devices also. A recent study showed that tablet users tend to have the most money and most people use them specifically to shop with.
When it comes to good website design and development, we advise the following for mobile versions:
- Use Up/Down scrolling only
- Use large finger sized buttons that are easy to select
- Use drop down menus
- Avoid areas where users need to type
- Keep the one main purpose of the site clear
- Have a click to call button
Many people assume that a mobile website can be the same as one designed for a standard sized monitor. As you can see, there is a lot more to think about and consider if your users are browsing with their mobile devices. We offer professional website design services that cover every device imaginable. Come speak to the experts for more information on website design and development services.